The Mermaid London, home to central London’s only 600-seater Auditorium, has unveiled the re-launch of its Upper River Room and new brand campaign, to enhance conferences, product launches, live events and private parties.
Following an investment of £750,000, the Upper River Room has undergone construction to raise ceilings, remove pillars, relocate bars and add new flooring, to further boost guests’ experiences and sightlines across London, including views of Tate Modern, Shakespeare’s Globe and The Shard.
The Mermaid London has also launched its new brand campaign, which explores the idea of natural pairings, ‘your event and The Mermaid London’, which has been designed to target corporate and agency event planners looking for a contemporary, blank canvas, central London space. The new branding includes a new visual website, internal signage and promotional collateral.
Alicia Duncan, General Manager at The Mermaid London, commented: “We’ve been very excited to unveil the re-launch of our newly refurbished Upper River Room, and the launch of our new brand campaign, which has been created to communicate a contemporary feel and leverage the concept of classic pairings.
“We’re looking forward to seeing our new branding in full swing as it further benefits us in continuing to deliver remarkable experiences to our clients.”
River Rooms at The Mermaid London is home to three spaces; Queenhithe, Lower River Room and Upper River Room, and boasts its own dedicated entrance. The Upper River Room has a capacity of up to 500 guests in a reception style.
The Mermaid London, located in the heart of the City of London and is only a two-minute walk from Blackfriars Station, a short distance from Blackfriars Pier and a 15-minute walk from mainline stations Liverpool Street and Kings Cross St. Pancras. The venue is home to eight meeting and event spaces including central London’s only 600-seater auditorium.