By Ritesh Patel | Marketing Manager at The Mermaid London
Experiential events have become very popular in our industry. It’s seen as a high priority to ensure delegates are engaged and entertained. As an organiser, you want your event to be regarded as a success and leave a lasting impression. Here at The Mermaid London, we understand the need to incorporate this into planning, so we’ve looked into what an experiential event looks like and how you can host your own!
Spectacular experiential solutions on a large scale
We are constantly surrounded by experiential marketing. Some forms are very clever engagement methods and others are more clearly defined campaigns, but either way their effectiveness cannot be underestimated. I’ve listed two of my favourite examples below. These would have incurred a high budget, however the ripple effect worldwide and attention garnered meant spend was justified.
1) In November 2019, Argentine club Estudiantes de La Plata celebrated their first match in the stadium since 2005. In stunning fashion, ahead of the match, there was a spectacular AR display showcasing how technology can enhance experiential events. The event when viral. Guests were treated to an experience they would never forget