The Mermaid, one of London’s best loved conference and event venues has announced that 30% of its marketing spend will be donated to worthwhile charitable causes throughout 2016, opting to ditch its client goodie bags in favour of charity badges purchased via donation to event industry charity ‘Meeting Needs’.
The decision was prompted after the venue recently became an official charity partner for the organisation, which works to raise funds for worthy causes relevant to the events industry all across the world.
Urging others to consider charities more in their sales and marketing activities, Alicia Duncan, General Manager at The Mermaid explained; “I am thrilled to support our industry’s charity. We’ve taken the decision not to give out any more goodie bags and instead to purchase Meeting Needs badges to give to all our clients and prospective clients. I would love to see other venues and organisations adopt a similar approach, something that can help to make a difference to the lives of others, however small.”
Jennifer Jenkins, Chair of Meeting Needs commented; “We are delighted and hugely appreciative to Alicia at The Mermaid for leading this approach to raise more money for us to support children and families around the world who desperately need our help. It is such a simple but effective idea and one which many venues and associations could easily embrace.”
In addition to its support for Meeting Needs, The Mermaid also actively participates in Macmillan’s largest Coffee Morning and recently hosted a birthday party free of charge for a young cancer sufferer who was so unwell last year she was unable to celebrate her eighteenth birthday. Working with registered charity, Steph’s Wishes, her nineteenth birthday bash at the venue was a huge success with her family and friends and all her favourite food and drink provided by The Mermaid.
In addition, in April this year – the UK’s leading band of mind-blowing illusionists and magicians, the Champions of Magic, took to the stage at The Mermaid to perform to an audience of over 500 seriously ill children and their families, in partnership with Rays of Sunshine Children’s Charity.
Alicia Duncan added, “We are planning a series of further fundraising activities over the coming months to support those far less off than us. We have an amazing venue in the City with tons of flexible spaces which we are happy to provide for the benefit of those in need”.